Dare to Change

The client

Dare to Change is a website by James Moffat, who helps people find their true purpose, discover who they are, and create a new life. The website contains a lot of content on finding your purpose, and it also has a lot of featured services that guide people in this special journey. When James got in touch with me, he asked for a powerful and inspiring branding and website to present his vision and project.

Dare to Change logo hanging on a banner
Dare to Change's business card design, both sides

Logo & Business Card

After creating a few logo suggestions for James, most of them based on typography, we quickly decided which concept to follow. A plain, yet modern square, with a variation in the weight of the font. As James says, it reminds him of the “out of the box” concept that Dare to Change represents. I followed the same guidelines in the business card, as I tried to keep the design professional, modern, and in sync with the new brand identity that I created.

Web Design

The most challenging part in this project was the website, because I had to create many pages, each of them with a lot of content to display. My main focus was for the website to have a great flow for the visitor by mixing the large number of elements smoothly. Till now, the website contains six main pages: homepage, about page, 2 sales pages, blog, and contact page. Each and every one of them was developed to be inspiring, powerful, and in accordance to James’ vision. Moreover, in this website I used a lot of smooth animation in order to make the navigation more interesting.

A set of iMac, Macbook, and iPhone showing Dare to Change website

Sales Pages

The sales pages were a special part on this project. They are the most important pages on a website, because they practically help convert visitors to paying customers, effectively defining the viability of the business. Therefore, I focused a lot on making them beautiful, powerful, and easy to navigate. Last but not least, I put in a lot of effort to create a fully responsive website that is displayed perfectly in every screen size and orientation.

If you want to get a better feeling of the branding and web design for Dare to Change, click here.

Working with Julia has been an utmost pleasure, thanks to the professionalism she demonstrated from start to finish. Having had websites built before, I have always been skeptical of trying someone new. However, by leveraging on her expertise, Julia guided me through every step of the way, making everything understandable, whilst sharing each page as it was created to ensure we are both in sync with each other and to get the best results in the most realistic time. Her planning and attention to detail are extremely admirable, and she kept her finger on the pulse to ensure I’d also provide the content in a timely fashion. I would therefore strongly recommend Julia for her professionalism, consideration, guidance, and creativity that has made my initial idea into reality.
James Moffat - Photo

James, Dare to Change

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